LESSON 7 - coverage

Word of the week: COVERAGE

Related expressions 
1. coverage -
the reporting of a particular important event or subject
The TV coverage of the opening ceremony of the new hospital showed the president cutting the red ribbon.

2. broadcast –
to send out a program on television or radio
The TV station broadcasted live from the Oscar ceremony.

3. profound - felt or experienced very strongly or in an extreme way
The war in Afghanistan has a profound effect on the lives of its inhabitants.

In context

In today’s world you don’t have to be an American citizen to experience the thrilling atmosphere of a historical presidential election. You don’t have to be in a war-zone area to understand the trauma of the people living there. If there is a story to report on it will be covered by the media. The American presidential campaign, especially the final weeks, were closely covered by a myriad of means of communication like TV and press, live blogs, online video updates and live webcasts. No piece of information could have been omitted, regardless of its importance.

Today’s journalism shows that any story can get press coverage providing it evokes some forms of emotion. I believe everyone remembers the televised funeral coverage of Princess Diana. It was broadcasted by news crews from all over the world. Another example is the coverage of the profound news of the invasion of Iraq. It was unprecedented coverage of an attack the whole world took part in. 

We will also not forget the live pictures from the 9/11 attacks. Local and international headlines expressed the horror that swept across America and changed the lives of many people.

Read more
Press coverage 9/11

Listen and repeat

Zwycięzcami konkursu PRoto i Centrum Językowego Archibalda są:

Aleksandra Surmacka
Katarzyna Leszek
Magdalena Olejnik

Dla nich Centrum Językowe Archibald przygotowało nagrody w postaci Study Pack. O sposobie ich odbioru nagrodzeni zostaną poinformowani osobiście.

Uczestnicy mieli za zadanie rozwiązać test z języka angielskiego.
Zwycięzcom gratulujemy, biorącym udział w teście dziękujemy, a wszystkich zapraszamy do wspólnej nauki angielskiego dla PR-owców!


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